Mumbai: India’s sugar consumption this year is poised to hit a record high
as demand during the peak summer season gets a boost from heat waves
and the mobilisation of millions for elections in the scorching temperatures.
Higher consumption would lift local prices and boost margins of sugar
producers such as Balrampur Chini, Shree Renuka Sugars, Bajaj Hindusthan, and Dwarikesh Sugar and help them in making cane payments on time to farmers.
Consumption of cold drinks and ice cream, and as a result demand for sugar,
rises in India during the summer months roughly from mid-March to mid – june.
