India currently has a huge appetite for sugar-based products, and Skippi Ice Pops is embracing traditional sugar-based recipes. In an interview with BWDisrupt, founder and CEO Ravi Kabra emphasized that while sugar-free variants are on the horizon, the demand for sugar-based products remains unmatched.
“Sugar-free ice pops are in the kitty. It is in the pipeline, but I wouldn’t say very soon. India currently does have a lot of appetite for sugar-based products. Even though we would like to start the ice popsicle in sugar-free variants as well, the market for sugar-free variants in terms of volumes could not be as big as the ones we are currently doing,” Kabra said, reflecting a broader trend in India’s culinary landscape, where sugar continues to play a central role.
Skippi has recently diversified its offerings, including the launch of Skippi Corn Sticks and plans for new flavors. Kabra mentioned, “We are seeing rapid growth in our brand, particularly after our appearance on Shark Tank, which has significantly raised our visibility and credibility.”
The frozen food market in India is evolving rapidly, with Kabra noting that the ice cream industry has seen a significant surge over the last few years. He added, “The opportunities for us in this space are immense.”
Kabra envisions Skippi becoming one of the largest food and beverage players in India, aiming for a top line of Rs 300 to 500 crore in the next few years. “We want every household in India to try Skippi at least once,” he concluded.
